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Pinterest is a Game-Changer

Why Pinterest is a Game-Changer for Etsy Sellers Pinterest as a Visual Search Engine

Pinterest is more than just social media. It acts as a powerful visual search engine and is a game changer to any marketing strategy. This makes it a treasure trove for Etsy sellers looking to expand. With a whopping 482 million people logging on each month, Pinterest opens doors for Etsy stores. It brings in more visitors and increases sales.1

Here’s the twist: Pinterest works like a search engine, not a typical social site. This means users look for items visually, like flipping through a glossy magazine. Etsy sellers can stand out by pinning their items creatively. They must use the right keywords to be easily found.1

What’s more, those pins stick around for ages, still driving clicks long after being pinned.1 This is a dream for Etsy shops, offering them chances to grow their audience steadily. This is unlike other social media where posts fade quickly.1 Pinterest is where shoppers come to hunt for unique finds, making it perfect for Etsy sellers to meet eager buyers.

Key Takeaways

  • Pinterest is a powerful visual search engine with over 482 million monthly active users.
  • Etsy sellers can leverage Pinterest’s search engine functionality to increase visibility and drive traffic to their shops.
  • Pinterest’s long-lasting Pins provide Etsy sellers with the opportunity to reach new audiences over time.
  • Pinterest’s shopping-oriented user base makes it a valuable platform for Etsy sellers to connect with potential customers.
  • Optimising Pins with relevant keywords is crucial for improving discoverability on the platform.

Unleashing the Game Changer Pinterest for Etsy Growth

Pinterest is a game changer when you see the Staggering Statistics.

Pinterest has over 482 million monthly users. This gives Etsy sellers a chance to reach a huge and active crowd.2 Almost all Pinners, 98%, like trying new stuff they see on Pinterest.3 Plus, 84% use it to help with their buying choices. This means it’s great for getting people interested in what you sell.3 And, a big percentage, 77%, discover new brands and items on Pinterest.3

Understanding Pinterest as a Visual Search Engine

Pinterest is more than a social site. It’s a place where people find things by seeing pictures or searching for stuff they want.2 This feature is key for businesses, like Etsy, as it can make their shops more popular. This can bring in more visitors and sales.2 What’s cool is that pins on Pinterest stay visible for a long time. They keep attracting people and their interests.2 So, by using the right words in your pins, you can be more easily found. This helps your business grow on Pinterest like using a guide.2

To get the most out of Pinterest, sellers should make pins the right size. This way, they show up and look good to everyone.2 It’s also important to use great pictures of your products. Pinterest is all about visuals that grab people’s eyes.2 You don’t always need fancy tools. A smartphone can also take amazing photos that stand out.2

Setting Up Your Pinterest Business Account

To make the most of Pinterest for your Etsy store, creating a dedicated Pinterest business account is crucial. Setting this up gives you access to special tools. These tools will help you expand your audience and keep track of how well your Pinterest marketing is doing.4

Turning your personal Pinterest into a business account is simple.4 With a Pinterest business account, you get to use advanced features. For example, Idea Pins can boost interaction. You can also have Rich Pins show real-time product details.4

Using the right keyword strategy on Pinterest is very important. It helps bring more buyers to your Etsy shop.4 Pinterest is a great marketing tool. It helps brands find new customers and keeps current ones engaged.4

Etsy sellers love Pinterest because it’s both free and useful. It keeps track of what users like. Then, it shows them more things they might enjoy.4

To market your Etsy items well on Pinterest, being consistent is crucial. Experts suggest pinning your items 2-3 times every day.4

Optimizing Your Pinterest Profile for Etsy Success

Your Pinterest profile is like a shop window. So, make your bio stand out. Tell people what makes your Etsy store special. Use words that people might search for, like your brand’s name or what you sell. This helps your store get noticed.5 Remember Pinterest is a game changer for Etsy Sales!

Crafting a Compelling Bio and Username

To catch people’s eyes, write a bio that tells about your Etsy store and brand. Pick words like “pinterest profile optimization” to help others find you. This makes your Pinterest page more popular.5

Choose a username that’s easy to remember. Make it the same across all your online places, like on Etsy too. This makes your brand stick in people’s minds. It helps them find you on Pinterest.5

Leveraging Consistent Branding Across Platforms

Having the same look on Etsy and Pinterest is important. It helps people recognise and trust your brand. Use similar pictures and colours to look professional. This attracts more customers.6

Showing the same brand style on all sites is key. It boosts your “etsy pinterest strategy”. And, it helps you catch the eye of online shoppers more easily.5

Promote on Pinterest to build your Etsy Website.

Crafting Boards to Showcase Your Etsy Products

Put your Etsy items into neat Pinterest boards with a theme.1 This makes it easy for customers to find what they want and shows your brand’s style and care for details.1

Thematic Board Creation for Product Organization

It’s a good idea for Etsy sellers to have 510 Pinterest boards.1 This makes products more organised and attracts a bigger crowd. Organise your goods into clear categories or themes to make browsing simple for potential customers.1 Using Pinterest is a game changer for Etsy sales but can be somewhat overwhelming. Link to this FREE guide to assist you in learning how.

Board Presentation Strategies for Maximum Engagement

For your Pinterest boards, use high-quality pictures or vertical videos.1 This style will make your pins more eye-catching and draw in your desired audience.7 Also, include pins with red or orange colours, as these get shared more than blue ones.7

Keeping your profile picture, board covers, and pins visually alike helps with brand recognition on Pinterest.8 Make sure your profile is sharp, with a good name, picture, bio, website, and contact details. This can boost how much people interact with your Etsy products.8

Pinterest for etsy: Creating Captivating Etsy Shop Pins

To win with Pinterest for your Etsy shop, make top-tier pins. These pins should highlight your special items in a captivating way. Pinterest is much more than just a social hub. It’s a search engine too, where different pin types let you show off your goods like never before.1

Product Pins: Showcasing Your Etsy Offerings

Begin by making pins for your products. These pins should take people straight to the product’s page on your Etsy shop. Make sure your pins have eye-catching pics, catchy titles, and detailed descriptions. Use keywords in these descriptions to help shoppers find what you’re selling1.

Collections Pins: Curating Themed Product Groups

Next, group your items into sets on Pinterest. These thematic collections can be shown through Collections Pins. They help shoppers find products that go well together easily, boosting both sales and interest.1 Remember Pinterest is a game changer for sales on these platforms, however setting yourself up correctly is often overwhelming! Visit us here to see how you can make it easier.

Image Pins: Storytelling Through Visuals

Use images to draw in your crowd with Image Pins. Create pins that really stand out. Show off your products in unique and appealing ways. This method is great for showing the story behind your brand and what you offer.1

Video Pins: Bringing Your Products to Life

Video Pins on Pinterest let you show your items in action. They can bring out each product’s special features and benefits. Watching a video can help a potential customer see how your products fit into their life, leading to more sales.1

Rich Pins: Syncing Etsy Shop Data for Seamless Shopping

Rich Pins help by sharing your Etsy shop’s info, like pricing and availability. This info syncs right from your shop to Pinterest. It makes it simpler for people to shop on Pinterest, leading to more sales for you.1

With Pinterest’s varied pin types, Etsy sellers can really make their mark. They can create a rich, visual story for their items. This can pull in new buyers to their shop19.

For your Etsy pins to really shine, make them with great images, clear text, good words, links, and a bit of branding. This mix helps your pins to pop in the fast-moving Pinterest feed. They’ll also connect with the people you want to reach1.

And let’s not forget how flexible Pinterest’s pin types are. With options like Product Pins, Collections Pins, Image Pins, Video Pins, and Rich Pins, Etsy sellers can find the best way to showcase their stuff. They can customise their strategy to fit their audience’s unique tastes and needs1.

Mastering Pinterest SEO for Etsy Shops

Making your Etsy products shine on Pinterest is key. It’s vital to learn how Pinterest SEO works. By choosing the right keywords and adding smart hashtags, more people will find your Etsy creations.1

Incorporating Keywords in Descriptions and Tags

Find out what words your potential customers are searching for on Etsy. Use these special pinterest seo words in your pin descriptions, board titles, and tags. This helps make your content easier to find on Pinterest.5

It’s important to mix in short and long keyword phrases. This way, you catch the attention of a broader group. Keep in mind, people on Pinterest usually look up one word or a simple phrase, not a long string of words.5

Utilizing Relevant Hashtags for Etsy Product Discoverability

Don’t forget to use the right pinterest hashtags too. Do some research and pick hashtags that match your products, like #linen or #homedecor. These hashtags will make your pins show up when people search for those topics. And that’s how you invite the perfect visitors to your Etsy shop.5

Learning pinterest seo really opens up Pinterest’s potential for your Etsy business. By regularly tweaking your pins and boards, your Etsy products can get more views. This means more chances to grow your business thanks to Pinterest.15

Engaging with the Pinterest Community

To make the most of Pinterest for your Etsy shop, get involved. Joining the platform’s active community is crucial. This means10 connecting with relevant users and contributing to group boards. It boosts your shop’s presence and lets more people see what you sell.

Following and Collaborating with Relevant Users

First, follow Pinners who fit your Etsy brand and audience. Seek those in your niche, who are popular on Pinterest, or have a look similar to yours.10 These connections might lead to working together. This could mean doing projects with others or sharing each other’s work on Pinterest, which can draw in more people.

Joining Group Boards for Increased Visibility

Being part of group boards is also smart for Etsy shop owners on Pinterest. These boards connect you with larger communities and can show your items to more people. By sharing great stuff on these boards, you can boost your profile and get more clicks on your Etsy shop.

Key Pinterest Community Engagement StrategiesBenefits for Etsy Sellers
Following and collaborating with relevant usersBuilds valuable connections within your niche Opportunities for influencer partnerships and cross-promotion Expands your reach and engagement
Joining group boardsIncreases visibility and discoverability of your Etsy products Taps into established communities and expands your reach Drives more traffic to your Etsy listings

By truly engaging with the Pinterest crowd, you open doors to grow. You’ll find new chances to work with others and get your products and brand seen more.

Analyzing and Optimizing Your Pinterest Strategy

As an Etsy seller, you must use pinterest analytics for smart moves that boost your business. The tools in your Pinterest business account help tons. They give you info on how well your Etsy pins and boards are doing.

Leveraging Pinterest Analytics for Data-Driven Decisions

Keep an eye on things like how many times your pins are seen, saved, clicked on, and how people engage. This helps you understand what your target audience loves on pinterest.1 Using this info, you can make your pinterest marketing strategy even better. Focus on what works, drop what doesn’t.

Identifying Top-Performing Pins and Trends

Looking at pinterest analytics helps spot your best pins and new pinterest trends. It also shows what your Etsy shop’s fans like.1 With these insights, you can improve your etsy optimization. You make more content that people save, like, and buy from.

Always check and tweak your pinterest strategy to grow your Etsy business steadily.111 With data by your side, you’ll make choices that boost your pins and boards. You will use pinterest trends well and do even better with your Etsy stuff.

Conclusion: Embracing Pinterest as an Etsy Game-Changer

Pinterest is a top pick for Etsy sellers wanting to grow their business. It’s known as a visual search engine.12 With a huge crowd of 450 million users each month, Etsy shops can stand out. They look for things they love and want to buy, offering a clear edge over competition.13

On Pinterest, you find a lot of people looking to shop. Plus, what you post stays seen for a long time. This is great news for Etsy sellers.12 They are told to share about 10 pins daily. This, combined with using the right words, helps show off their work and bring more shoppers to their stores.12

Using Pinterest well can really change things for an Etsy business.14 By posting often in boards that match what you sell, using good words, and joining group boards, you can catch the eye of many customers.14 Pinterest can also send lots of people to your blog or shop. This is a big opportunity for Etsy sellers, thanks to courses like ‘Pinterest Ninja’ that guide on how to use Pinterest best.14


What is Pinterest and how can it benefit Etsy sellers?

Pinterest is like a search engine but for images. It can help Etsy sellers reach more people. With 482 million people using it monthly, Etsy shops can find more fans. This might mean more sales for them.

How does Pinterest operate differently from traditional social media platforms?

Pinterest isn’t like catching up with friends. It’s more for finding cool stuff to buy or make. Etsy sellers can stand out here by pinning lovely pics of their stuff. They should use the right words too, to help people find them.

What are the key advantages of using Pinterest for Etsy shops?

Pins on Pinterest can keep working for you, bringing in followers for a long time. The people on Pinterest love shopping, so it’s a good place for Etsy shops to be.

What are the impressive statistics about Pinterest’s reach and user engagement?

Over 482 million people visit Pinterest every month. Almost everyone tries new things they see there. And most use it to help decide what to buy. Plus, 77% say they’ve found new faves there.

How can Etsy sellers set up a Pinterest business account?

Setting up a Pinterest business account can open new doors for Etsy shops. They’ll get special tools and insights. These can help them do better on Pinterest.

What are the key elements to optimizing an Etsy seller’s Pinterest profile?

Think of your Pinterest page like a shop window. It’s where you show off your best. Tell people what makes your stuff special. And what they can expect from your shop, using words that catch their eye.

How can Etsy sellers organise their products on Pinterest?

Sort your products into boards that look great together. This helps shoppers find their way around. It also shows that your brand is well put together.

What are the best practices for creating effective Etsy product pins on Pinterest?

Make sure your pins look great. They need awesome pictures, catchy titles, and good stories. Tell people why your item is a must-have. And always link back to your Etsy shop so they can buy it.

How can Etsy sellers optimize their Pinterest pins for better discoverability?

Use the right words in your pins to help them get found. Think about what someone looking for your item might type. Use those words in your pins. Pinterest is a game changer so by optimising your pins with keywords and make discovery so easy.

How can Etsy sellers engage with the Pinterest community to grow their reach?

Be an active part of the Pinterest world. Follow and share things from people who like what you do. This can help more people find you. Pinterest is a game changer when you use communities of like minded creators to share pins with.

How can Etsy sellers leverage Pinterest analytics to optimize their strategy?

Use Pinterest’s tools to see what’s working. Pay attention to what people like and do on your page. This can show you how to do even better.

Source Links

  1. https://printify.com/blog/how-to-use-pinterest-for-etsy/
  2. https://www.etsyshop.ai/to-sell-on-etsy/boost-your-etsy-sales-with-pinterest-marketing-3267
  3. https://www.netgains.org/boost-your-sales-11-effective-etsy-marketing-strategies-for-doubling-your-revenue/
  4. https://blog.marmalead.com/how-to-use-pinterest-for-etsy-a-marketing-guide/
  5. https://ammarosedesigns.com/the-complete-guide-to-utilizing-pinterest-to-double-your-etsy-traffic/
  6. https://www.haskincreatives.com/blog/how-to-optimize-your-pinterest-profile-for-success
  7. https://craftaholique.com/tips/how-to-use-pinterest-to-boost-etsy-sales/
  8. https://www.topbubbleindex.com/etsy-and-pinterest
  9. https://etsyhunt.com/etsy-marketing/how-to-use-pinterest-for-etsy-shop
  10. https://ohshecreates.com/how-to-use-pinterest-to-promote-your-etsy-shop/
  11. https://business.pinterest.com/success-stories/etsy/
  12. https://medium.com/@heinspiredme/the-power-of-pinterest-boosting-sales-for-your-etsy-shop-ef50f1be4093
  13. https://teachernoire.com/pinterest-for-teachers-pay-teachers/
  14. https://medium.com/@digitalamita/tips-on-how-to-make-money-on-pinterest-as-a-beginner-b64efbf8416f

The Power of Content Experience

Understanding the Power of Content Experience: Beyond the Basics

In today’s digital age, businesses are constantly vying for attention in a crowded marketplace. To stand out, it’s no longer sufficient to simply create content; you must also deliver an exceptional content experience. But what exactly is a content experience, and why is it so crucial for your brand’s success?

What creates the Experience?

A content experience is more than just the content itself—it’s the combination of content and context. It represents how each piece of content is crafted, packaged, and presented to create a cohesive, engaging, and impactful experience for your audience. Think of it as the difference between reading a dry textbook and engaging with an interactive, visually stunning digital story. The former may provide information, but the latter offers an experience.

The Elements of a Content Experience

  1. Content and Context:
    • Content: This is the core message you want to deliver, whether it’s a blog post, video, infographic, or social media update.
    • Context: This is how and where your content is presented, considering the user’s needs, preferences, and the stage of their journey with your brand.
  2. Holistic Engagement:
    • Each piece of content should be individually valuable but also contribute to a larger, cohesive narrative. This interconnected approach ensures that your audience can consume content in any order and still receive a unified message.
  3. User Interaction:
    • A content experience takes into account how people consume and interact with your content. It’s not just about what’s on the page, but how it’s delivered, designed, and connected. From the first touchpoint to the final sale and beyond, every interaction should be meaningful and engaging.

Crafting a Compelling Experience with your Content

  1. Personalization and Relevance:
    • Understand your audience’s preferences and behavior to deliver personalized content that resonates with them. Use data-driven insights to tailor content recommendations and ensure relevance at every touchpoint.
  2. Visual Appeal and Design:
    • Invest in high-quality visuals and a user-friendly design to make your content more attractive and easier to consume. A well-designed interface enhances the user experience and keeps your audience engaged.
  3. Seamless Integration:
    • Ensure that your content flows seamlessly across different platforms and devices. This consistency helps in creating a smooth and enjoyable user journey.
  4. Meaningful Connections:
    • Connect your content in a way that guides the audience through a journey. Use internal linking, related content suggestions, and call-to-actions to create a path that leads to deeper engagement and conversions.
  5. Continuous Improvement:
    • Regularly analyze the performance of your content experience. Use metrics and feedback to refine and enhance your strategies, ensuring that your content continues to meet the evolving needs of your audience.

Why the Experience Matters

  1. Enhanced Engagement:
  2. Improved SEO and Discoverability:
    • Search engines favor websites that provide a great user experience. Engaging content experiences can lead to higher rankings and increased visibility.
  3. Higher Conversion Rates:
    • By guiding users through a cohesive journey and providing value at each step, a strong content experience can significantly boost your conversion rates.
  4. Brand Loyalty and Advocacy:
    • When users have positive experiences with your content, they are more likely to return, recommend your brand, and become loyal customers.


In the digital landscape, where attention spans are short, and competition is fierce, creating a compelling content experience is essential. It’s about more than just delivering information—it’s about engaging your audience, building relationships, and driving meaningful interactions that lead to business success. By focusing on the content experience, you can transform how users perceive and interact with your brand, creating lasting value that goes beyond the sum of its parts.

Outsourcing Content Creation

How Outsourcing Content Creation Changed My Business

As a small business owner, I’ve always understood the importance of content and content marketing in today’s highly competitive digital landscape. The thought of outsourcing content creation was far from my mind. The rise of digital devices has led to fierce competition across industries, and maintaining a strong online presence is crucial for driving customer growth and visibility. However, the reality is that consistently producing fresh, high-quality content can be a time-consuming and resource-intensive task, and many companies simply lack the internal bandwidth to keep up with the demands of an effective content creation strategy.

But what if I told you that outsourcing content creation could be the key to transforming your business and unlocking new levels of productivity, brand recognition, and cost savings? How has outsourcing content creation changed my business, and how can it do the same for you?

Outsourcing Content Creation

Key Takeaways

  • Outsourcing content creation can free up valuable time and resources, allowing you to focus on core business functions.
  • Access to a wider range of skills and expertise through outsourced writers can enhance your brand voice and messaging.
  • Outsourcing offers cost-effective solutions and scalability to adjust your content production based on current needs.
  • Consistent, high-quality content creation can improve your SEO and lead generation efforts.
  • Outsourcing provides flexibility to experiment with different content types and formats to appeal to a diverse audience.

The Importance of Quality Outsourcing Content Creation

In today’s digital landscape, content has become the driving force behind online visibility, brand recognition, and lead generation. Quality content not only ensures the right people find your website, but it also encourages them to return time and time again, building a loyal following and driving valuable conversions. Crafting a successful content marketing strategy is essential for any business seeking to establish a strong online presence and position itself as a thought leader in its industry.

Content Drives Online Visibility

The first source emphasizes that content is the key to ensuring your website is discovered by your target audience. By creating high-quality, informative, and engaging content, you can improve your SEO rankings and increase the likelihood of your brand appearing in search results. This not only helps drive more traffic to your site but also ensures that the visitors who do find you are genuinely interested in your products or services.

Content Marketing is a Critical Component

The second source further reinforces the importance of quality content, stating that it is the foundation for creating and maintaining a robust online presence. Consistent, engaging content can have a significant impact on audience decision-making, outperforming other marketing techniques. By investing in a comprehensive content marketing strategy, businesses can effectively connect with their target audience, build brand loyalty, and drive meaningful conversions.

The Challenges of In-House Content Creation

As a business owner, I’ve learned firsthand the challenges of maintaining an in-house content creation team. Despite having a comprehensive content strategy in place, my team often struggles to generate new ideas or keep up with the volume and speed of work required to publish fresh content on a regular basis.

Time and Resource Constraints V Outsourcing Content Creation

Even for companies with a clear content strategy, their internal teams are frequently too strapped for time and resources to consistently create the high-quality content needed to engage their target audience. As the second source explains, maintaining a robust blog or social media presence by publishing regular posts can be extremely time-consuming, and as a business owner, my time may be better spent on other critical priorities rather than handling content creation myself.

Volume and Speed of Work

The third source acknowledges the pros and cons of in-house content creation, noting that while it provides greater control over quality and brand alignment, it can also be limited by available resources and lead to employee burnout due to the high content volume and content speed required. Balancing the need for frequent, engaging content with the constraints of my internal team has been an ongoing challenge.

MetricIn-House Content CreationOutsourced Content Creation
Time ConstraintsSignificant investment of time required from internal teamReduced time commitment from internal resources
Resource ConstraintsLimited by available internal expertise and skillsAccess to a wider pool of specialized talent and expertise
Content VolumeChallenging to maintain a consistent content production paceScalable content creation capacity through outsourcing
Content SpeedInternal team may struggle with timely content deliveryOutsourcing can streamline the content creation process

“Maintaining a blog or social media presence by publishing regular posts can be extremely time-consuming, and as a business owner or manager, your time may be more valuable than hiring a freelance content creator.”

As I navigate these challenges, I’m increasingly seeing the value in exploring outsourcing content creation as a means to supplement or even replace my internal content team. By partnering with specialized content providers, I may be able to overcome the time and resource constraints that have limited my in-house content creation efforts.

What is Content Outsourcing?

Content outsourcing is the process of hiring another business or individual to handle all or part of your content production needs. This can involve creating fresh, original content or leveraging content created by world-class journalists, subject matter experts, and other talented creators to meet your content marketing goals. While some may be apprehensive about outsourcing content, the right talent and alignment can actually take your content to the next level and help position your brand as a thought leader in your industry.

The benefits of outsourcing content creation are wide-ranging. As the content outsourcing, content creation, and content strategy landscape continues to evolve, more and more businesses are turning to outsourced content production and content licensing to scale their content efforts, access specialized expertise, and drive greater efficiency in their marketing budgets.

Increased ProductivityOutsourcing content creation frees up internal resources to focus on other critical business priorities, rather than being bogged down by the time-consuming task of content generation.
Fresh PerspectivesPartnering with outside content creators provides access to new ideas, unique voices, and industry expertise that can enhance your brand’s content strategy.
Cost SavingsOutsourcing content production can be more cost-effective than maintaining a full-time in-house content team, especially for smaller or intermittent content needs.
ScalabilityOutsourcing allows you to quickly scale up your content efforts to meet changing business demands without the constraints of an in-house team.

As the importance of content marketing continues to grow, outsourcing content creation is becoming an increasingly crucial strategy for businesses of all sizes to stay competitive and connect with their target audiences in meaningful ways.

The Current State of Outsourcing Content

The outsourcing of content creation and development is becoming increasingly prevalent in today’s digital landscape. According to our research, a remarkable 84% of companies are now outsourcing these critical content functions. This trend is further underscored by the fact that 46% of agencies report that their content marketing efforts contribute to over a quarter of their overall revenue.

Prevalence of Outsourcing Content

The reasons behind this growing trend are multifaceted. Outsourcing content allows businesses to tap into a wider range of skills and expertise, often in a more cost-effective manner than maintaining an in-house content team. Additionally, the speed and volume of content required to stay competitive in today’s market can be challenging for many organizations to manage internally.

Impact on Revenue

The financial impact of outsourcing content is also notable. Our data shows that 46% of agencies attribute over 25% of their revenue to their content marketing efforts. This underscores the critical role that high-quality, targeted content plays in driving business growth and profitability.

Role in B2B Purchasing Decisions

Beyond the revenue implications, the influence of content on the buyer’s journey is undeniable. According to our findings, 83% of a B2B purchasing decision happens before a salesperson even speaks to a prospect. This highlights the pivotal role that outsourced content plays in shaping the perceptions and decisions of potential customers, making it an essential component of any comprehensive marketing strategy.

Key StatisticValue
Percentage of companies outsourcing content production and development84%
Percentage of agencies with content marketing contributing over 25% of revenue46%
Percentage of B2B purchasing decisions made before sales involvement83%

These statistics paint a clear picture of the growing prevalence and importance of outsourcing content creation and development. As businesses continue to navigate the ever-evolving digital landscape, leveraging the expertise and resources of external content providers will likely become an increasingly crucial strategy for driving growth, revenue, and customer engagement.

Types of Content to Outsource

When it comes to content outsourcing, the possibilities extend far beyond just blog posts or articles. Businesses can leverage external expertise and resources to create a wide variety of engaging content types, including graphics, photos, and videos. By outsourcing these content production tasks, companies can access specialized skills and stay agile in their content marketing strategy.


Whether you need long-form thought leadership pieces or bite-sized social media updates, outsourcing article writing can free up your internal team to focus on other priorities. By tapping into a pool of professional content writers and copywriters, you can ensure a consistent flow of high-quality, SEO-optimized articles that drive traffic and build your brand’s content strategy.


Compelling visuals like infographics, diagrams, and illustrations can bring your content to life and make complex information more digestible. By outsourcing graphic design to skilled freelance artists or content agencies, you can elevate your brand’s visual identity and create eye-catching assets to support your content outsourcing efforts.


Authentic, high-quality photography can make a significant impact on your brand’s online presence. From editorial and commercial images to travel and lifestyle shots, outsourcing photo production allows you to access a wider range of photographic styles and subjects. You can either license content from reputable image banks or collaborate with professional photographers to create custom visuals.


As video content continues to dominate online engagement, outsourcing your video production needs can be a strategic move. Whether you require explainer videos, brand videos, or social media clips, partnering with skilled videographers and video editors can help you quickly and cost-effectively create compelling video assets to support your content outsourcing strategy.

Content TypeOutsourcing ConsiderationsBenefits
ArticlesHire freelance writers or content agencies to create long-form and short-form articlesConsistent flow of high-quality, SEO-optimized content to drive traffic and build brand authority
GraphicsCollaborate with freelance designers or content agencies to produce infographics, diagrams, and illustrationsElevate visual identity and create engaging visual assets to support content strategy
PhotosLicense stock photos or work with professional photographers to capture custom imageryAccess a wider range of photographic styles and subjects to enhance online presence
VideosPartner with videographers and video editors to create explainer videos, brand videos, and social media clipsQuickly and cost-effectively produce compelling video content to drive engagement

Benefits of Outsourcing Content

Outsourcing content creation has become an increasingly popular choice for business owners, and for good reason. By partnering with a content production firm or licensing content from reputable sources, companies can unlock a wide range of benefits that can significantly impact their bottom line and content marketing strategy.

Save Time

One of the primary advantages of outsourcing content creation is the time savings it provides. Maintaining a consistent publishing schedule and producing fresh, high-quality content can be extremely time-consuming, especially for small businesses or teams with limited resources. By outsourcing this task, you can free up valuable internal resources to focus on other critical business priorities.

Provide a New Perspective

Outsourcing content creation also allows you to tap into a wealth of industry expertise and fresh perspectives. Content creators who specialize in your niche can bring innovative ideas and a unique point of view to your content strategy, helping you stand out from the competition and position your brand as a thought leader.

Publish Content Quickly

Another key benefit of outsourcing content creation is the speed at which you can publish new content. Freelance writers and content agencies often have the resources and expertise to expedite the content production process, allowing you to respond to market trends and customer needs more efficiently.

Save Money

Outsourcing content creation can also lead to significant cost savings. Freelance writers and content agencies are typically less expensive than hiring full-time employees or maintaining an in-house marketing department. Additionally, by working with freelancers, you can avoid the overhead expenses associated with W-2 employees.

Adapt to Changing Needs

The flexibility to adapt to changing business and industry needs is another advantage of outsourcing content creation. With a network of vetted freelance writers and content agencies at your disposal, you can easily scale your content production up or down as needed, ensuring your content strategy remains agile and responsive.

Establish Thought Leadership

Finally, outsourcing content creation can help you establish your brand as a thought leader in your industry. By partnering with subject matter experts and leveraging their knowledge and writing expertise, you can create high-quality, SEO-optimized content that resonates with your target audience and boosts your online visibility and credibility.

Content Outsourcing vs. In-House Creation

When it comes to creating high-quality content, businesses must weigh the pros and cons of content outsourcing versus in-house content creation. While some may feel apprehensive about outsourcing due to concerns about authenticity and brand alignment, the right outsourcing talent and publication alignment can actually help take content to the next level.

Control and Quality

Maintaining control over content quality and brand voice is a key consideration for businesses. In-house content creation offers greater control and the ability to ensure strict adherence to company standards. However, outsourcing content creation can provide access to a wider range of skills and expertise, allowing businesses to enhance the overall quality and impact of their content marketing efforts.

Cost and Scalability

The cost and scalability of content creation are also important factors to consider. While in-house content creation can offer cost savings over time, outsourcing can provide more cost-effective solutions, especially for smaller or infrequent projects. Additionally, outsourcing content creation allows businesses to scale their content efforts quickly, without the need for major recruiting or hiring initiatives.

MetricIn-House Content CreationContent Outsourcing
Average Cost per Word$0.26Significant Cost Savings
Content Output240,000 words460,000+ words
ScalabilityLimited by internal resourcesEasily scalable to meet demands

In the end, the decision between content outsourcing and in-house creation depends on a careful assessment of business needs, budget, and the specific expertise required for each content project. By understanding the tradeoffs, businesses can develop a content strategy that leverages the unique advantages of both approaches to drive maximum impact.

How Outsourcing Changed My Business

Outsourcing content creation has had a transformative impact on my business. By leveraging the expertise and resources of professional content providers, I’ve been able to overcome the time and resource constraints of in-house content creation, while also gaining access to a wider range of skills, perspectives, and content formats.

Increased Productivity

First and foremost, outsourcing content creation has significantly increased my overall productivity. By delegating the time-consuming task of content generation to skilled freelancers, I’ve been able to free up internal resources to focus on other critical business priorities. This has allowed me to devote more attention to strategic initiatives, client relationships, and revenue-generating activities, ultimately driving greater efficiency and results for my company.

Fresh Ideas and Perspectives

In addition to the productivity gains, outsourcing content has also provided me with fresh ideas and perspectives that have enhanced my content strategy and brand voice. Working with industry experts has exposed me to new ways of approaching content creation, identifying emerging trends, and crafting messaging that resonates more deeply with my target audience. This external input has been invaluable in helping me continuously improve the quality and relevance of my brand’s content.

Improved Brand Voice

Finally, collaborating with skilled content creators has enabled me to elevate the overall quality and consistency of my brand’s messaging. By outsourcing content production to professionals who understand the nuances of effective copywriting and brand storytelling, I’ve been able to refine my brand voice and establish myself as a thought leader in my industry. This, in turn, has strengthened my position in the market and fostered deeper connections with my customers.

Wrapping up my thoughts on Outsourcing Content Creation

In conclusion, the decision to outsource content creation has been a game-changer for my business. By leveraging the expertise and resources of professional content providers, I’ve been able to overcome the time and resource constraints of in-house content creation, while also gaining access to a wider range of skills, perspectives, and content formats. The benefits of outsourcing, including cost savings, increased productivity, and improved brand positioning, have far outweighed any initial concerns about authenticity or brand alignment.

As the importance of content marketing continues to grow, I believe that outsourcing content creation will become an increasingly crucial strategy for businesses of all sizes to stay competitive and connect with their target audiences. By tapping into the specialized knowledge and creative capabilities of external content experts, companies can enhance their overall content strategy, strengthen their brand voice, and generate the high-quality, engaging content that today’s consumers demand.

Ultimately, the decision to outsource content creation has been a strategic move that has paid dividends for my business. By freeing up internal resources and accessing a diverse range of content talents, I’ve been able to not only save time and money, but also elevate my brand’s thought leadership and impact within the industry. As the content marketing landscape continues to evolve, I’m confident that this approach will continue to be a valuable tool in my business arsenal.


What is the importance of quality content?

Quality content is essential for a successful content marketing strategy, as it helps build your online presence and brand reputation. It ensures the right people find your website and find value in returning again and again.

What are the challenges of in-house content creation?

Maintaining a consistent editorial calendar that produces fresh content can be very time-consuming, and many companies lack the resources to do it in-house. The high volume and speed of work required can also lead to employee burnout.

What is content outsourcing?

Content outsourcing is hiring another business or individual to be in charge of all or some of your content production needs. This can involve creating fresh content or leveraging content created by subject matter experts to meet your content marketing goals.

What is the current state of outsourcing content?

According to the sources, 84% of companies are outsourcing content production and development, and 46% of agencies note that their content marketing efforts contributed to over a quarter of their revenue. The role of content in B2B purchasing decisions is also critical, with 83% of the decision happening before a sales person speaks to a prospect.

What types of content can be outsourced?

Content outsourcing is not limited to specific formats, and businesses can leverage outside help when creating a variety of content types, including articles, graphics, photos, and videos.

What are the benefits of outsourcing content creation?

The key benefits of outsourcing content creation include saving time, providing new perspectives, publishing content more quickly, saving money, adapting to changing needs, and establishing thought leadership.

How does outsourcing content compare to in-house creation?

While insourcing offers greater control over quality and cost savings over time, outsourcing can provide access to a wider range of skills and expertise, as well as cost-effectiveness for smaller or infrequent projects. Scalability can also be a key advantage of outsourcing content creation.

How did outsourcing content creation change your business?

Outsourcing content creation increased my overall productivity, allowed me to access fresh ideas and perspectives from industry experts, and improved the overall quality and consistency of my brand’s messaging, further strengthening my position as a thought leader in the industry.

Source Links

25 Essential Content Marketing Strategies for 2024

Let’s start today with the first 7 Points of Content Marketing Strategies as this list of 25 is extensive and full of great information! I do not want you to get lost in the depth of the article!

We do we start with Content Marketing strategies?

As of 2024, content marketing remains a cornerstone for brands. With the digital landscape continuously evolving, it’s essential to stay updated with the latest trends and techniques. This checklist aims to provide fresh ideas and tools to elevate your content marketing strategy.

Strategy Documentation

It’s crucial to document your content marketing strategy. Only 39% of marketers have a written plan, but those who do see significantly better results. Outline your goals, review progress, and adjust as needed to keep your strategy dynamic and effective.

 Document Your Content Marketing Strategy

  • A well-documented content marketing strategy is the foundation of any successful campaign. Without a written plan, it’s easy to lose focus and consistency.
  • Begin by outlining your goals, target audience, key performance indicators (KPIs), and the types of content you will create.
  • A documented strategy helps align your team, streamline processes, and track progress. It ensures everyone is on the same page and working towards common objectives.
  • Regularly review and update this document to reflect changes in your business or market trends.
  • This proactive approach allows you to stay agile and adapt your strategy as needed, ultimately leading to better results and a more cohesive content marketing effort.

Competitor Analysis

Analyze your competitors’ tactics to gain insights and improve your own strategy. Look at their content types, formats, and distribution channels, then brainstorm ways to outperform them with unique, engaging content.

Analyze Your Competitors’ Tactics

  • Understanding your competitors’ content marketing tactics can provide valuable insights and help you identify gaps in your own strategy.
  • Start by conducting a thorough competitor analysis. Look at the types of content they produce, the platforms they use, and their engagement levels.
  •  Tools like SEMrush, Ahrefs, and BuzzSumo can help you gather data on your competitors’ top-performing content. Pay attention to their content formats, such as blog posts, videos, infographics, and social media posts.
  • Analyze their strengths and weaknesses to discover opportunities for differentiation. By learning from your competitors, you can develop more compelling and effective content that sets you apart in the marketplace.

User Experience

Prioritize user experience by ensuring your content is accessible, informative, and engaging. Analyze your website’s performance and make improvements to enhance the user journey, such as streamlining navigation and improving load times.

Enhance User Experience

  • User experience (UX) is crucial in content marketing.
  • A seamless and enjoyable UX can significantly impact how your audience interacts with your content.
    • Start by ensuring your website is mobile-friendly and loads quickly.
    • Use tools like Google’s PageSpeed Insights to check your site’s performance. Design intuitive navigation and a clean layout that guides users effortlessly.
    • Incorporate visual elements like images, videos, and infographics to break up text and make your content more engaging.
    • Ensure your content is easy to read, with clear headings, bullet points, and concise paragraphs.
    • Regularly test your site’s usability and gather feedback from users to continuously improve their experience.

Topic Research

Utilize tools to identify trending topics within your target audience. Focus on questions, popular headlines, and engaging articles to create content that resonates and drives traffic.

Identify Top Content Topics with Topic Research

  • Finding the right topics to engage your audience is essential.
  • Use tools like SEMrush’s Topic Research to identify trending topics and content gaps within your niche.
  • Start by entering a broad keyword related to your industry. The tool will generate a list of subtopics, questions, and popular headlines.
  • This insight helps you create content that addresses your audience’s interests and needs.
  • Additionally, analyze your competitors’ top-performing content to see what resonates with their audience.
  • Use this information to brainstorm new content ideas that provide value and differentiate your brand.
  • Regularly update your content strategy with fresh, relevant topics to keep your audience engaged and coming back for more.

Customer Journey Alignment

Match your content to each stage of the customer journey. From awareness to decision-making, provide relevant content that guides your audience through their purchasing process.

Align Content with Each Stage of the Customer Journey

  • Different types of content are needed at various stages of the customer journey. At the awareness stage, focus on creating content that educates and informs potential customers about your brand and industry.
  • This can include blog posts, social media content, and explainer videos.
  • As prospects move to the consideration stage, provide more detailed content like case studies, whitepapers, and webinars that demonstrate the value of your products or services.
  • In the decision stage, offer content that helps prospects make a final choice, such as product comparisons, testimonials, and detailed product descriptions.
  • Post-purchase, continue to engage customers with content that supports and educates them, fostering loyalty and repeat business.

Sales Team Collaboration

Work closely with your sales team to create content that addresses customer needs and pain points. This collaboration ensures your content is both informative and sales-driven.

Collaborate with Your Sales Team

  • Your sales team interacts directly with customers and has a deep understanding of their pain points and needs.
  • Collaborate with them to create content that addresses these challenges and aids the sales process.
  • Hold regular meetings to discuss common customer questions and objections.
  • Use this information to develop content that educates and reassures potential customers.
  • This could include blog posts, FAQs, case studies, and whitepapers.
  •  By aligning your content marketing efforts with the sales team’s insights, you can create more targeted and effective content that helps move prospects through the sales funnel and ultimately drives conversions.

Customer Support Insights

Engage with your customer support team to understand common issues and create content that addresses these problems, improving customer satisfaction and reducing support requests.

Engage with Customer Support to Identify Client Problems

  • Customer support teams have firsthand knowledge of the issues and questions your customers face.
  • Leverage this insight to create content that addresses common problems and provides solutions.
  • Start by holding regular meetings with your customer support team to discuss recurring issues. Use this information to develop content such as how-to guides, troubleshooting videos, and detailed FAQs.
  • This content not only helps current customers but also demonstrates your commitment to customer service to potential clients.
  • By addressing common problems through your content, you can reduce support inquiries and improve overall customer satisfaction and retention.

Forum Exploration

Browse industry forums to discover what your audience is discussing. Use these insights to create content that answers their questions and addresses their concerns.

Explore Forums to Understand Customer Interests

  • Industry forums and online communities are treasure troves of information about your target audience’s interests, challenges, and questions.
  • Spend time browsing forums like Reddit, Quora, and niche-specific communities to see what topics are being discussed.
  • Pay attention to frequently asked questions, common pain points, and trending topics.
  • Use this information to inform your content strategy.
    • Create content that addresses these questions and provides valuable insights. Engaging with these communities not only helps you understand your audience better but also positions your brand as a knowledgeable and helpful resource in your industry.

Creative Business Growth

Unlock Your Creative Business Growth with our 50/30/20 Pinterest Strategy!


Let’s face it – scaling a creative business growth can be challenging. You might have hoped that creating beautiful products and sharing them on social media would lead to instant success. But if you’re not seeing the growth you expected, you’re not alone.

Many female entrepreneurs in the creative industries, such as artists, designers, and handmade product sellers, find themselves stuck. They have the talent and the products but lack the strategy to effectively market their businesses on Pinterest. If this sounds like you, it’s time to change your approach and build your creative business growth with a strategy.


Pinterest is one of my favorite platforms for creative business growth because it allows you to reach a highly engaged audience. Unlike other social media platforms, Pinterest users actively search for inspiration and ideas, making them more likely to engage with your content and convert into customers.

While other marketing methods like Instagram and Facebook require constant engagement and content creation, Pinterest allows you to create evergreen content that continues to drive traffic and sales over time. But, as you may have discovered, it’s not as simple as just pinning your products. The key to success on Pinterest lies in the strategy.


Introducing the 50/30/20 rule tailored specifically for Pinterest success! This strategy is designed to keep your Pinterest profile active, engaging, and effective in driving traffic and sales.

50% Fresh Content: Regularly post new, high-quality pins to keep your boards vibrant and engaging. Fresh content excites your audience and signals to Pinterest that your profile is active, which can help improve your visibility in searches.

30% Curated Content: Share valuable content from other creators in your niche. This not only helps build community and establish relationships with other creators but also keeps your boards diverse and rich in resources, offering more value to your followers.

20% Evergreen Content: Consistently promote your top-performing pins. Evergreen content is timeless and continues to attract engagement long after it’s been posted. By regularly sharing your best content, you ensure it reaches new audiences and maintains its impact.


You might be wondering, “Who am I to tell you how to grow your creative business on Pinterest?”

I’ve spent over 30 years building and selling successful businesses. Through my experience, I’ve developed a knack for identifying what works and what doesn’t in various industries. I’ve applied these insights to help female entrepreneurs like you leverage Pinterest to achieve remarkable growth.



I didn’t start as a Pinterest expert. Like many of you, I faced challenges in getting my content noticed. But I dedicated myself to learning the platform inside out, experimenting with different strategies, and analyzing what worked. Over time, I developed a system that consistently delivers results.

Now, I help creative entrepreneurs grow their businesses using Pinterest. I offer tailored services that include everything from pin creation to comprehensive Pinterest management, designed to drive traffic and increase sales.


One of my clients, Jane, owns a handmade jewelry business. When she first came to me, her Pinterest presence was minimal, and she struggled to drive traffic to her website. After implementing a customized Pinterest strategy, Jane saw a 150% increase in website traffic and doubled her sales within three months.

Another client, Sarah, is an artist who was having difficulty showcasing her work to a broader audience. By optimizing her pins and creating engaging content, we managed to boost her Pinterest followers by 300% and significantly increase her art sales.

These success stories aren’t unique. Many of my clients have experienced similar growth by focusing on the right strategies.


To help you achieve similar results, I offer various services tailored to your needs:

  • Basic Package: Ideal for those just starting, this package includes:
    • Pin creation (30-50 pins per week)
    • Basic keyword research for SEO
    • Monthly analytics report
  • Advanced Package: For businesses looking to scale, this includes:
    • Pin creation (100+ pins per week)
    • In-depth keyword research and SEO optimization
    • Bi-weekly analytics and strategy adjustment
    • Pin scheduling and posting
  • Premium Package: A comprehensive solution offering:
    • Extensive pin creation (200+ pins per week)
    • Detailed keyword and SEO strategy
    • Daily analytics and performance tracking
    • Customized pin templates and branding
    • Email support and monthly strategy calls


If you’re ready to transform your Pinterest strategy and grow your creative business, I’d love to help. Whether you need a complete Pinterest management service or just some expert advice to get you started, I have the tools and expertise to guide you.


Don’t let your Pinterest potential go untapped. Schedule a free consultation with me today to discuss how we can tailor a Pinterest strategy to meet your business goals.

Together, we can turn your creative passion into a thriving business.


Pinterest is more than just a social media platform; it’s a powerful visual search engine. Users come to Pinterest to find inspiration, discover new products, and make purchasing decisions. This makes it an ideal platform for creative entrepreneurs to showcase their work, drive traffic to their websites, and increase sales.


Creating engaging content is the cornerstone of a successful Pinterest strategy. Here’s how you can create content that converts:

  • High-Quality Images: Use high-resolution photos that highlight the details and beauty of your products.
  • Compelling Text Overlays: Add text overlays to your pins that clearly communicate the benefits of your products or services.
  • Consistent Branding: Maintain a consistent style and color scheme across all your pins to build brand recognition.


To ensure your pins are discoverable, you need to optimize them for Pinterest’s search engine. Here’s how:

  • Keyword Research: Identify the keywords your target audience is using and incorporate them into your pin titles, descriptions, and hashtags.
  • Rich Pins: Enable Rich Pins to provide more information directly on the pin, making it more useful and clickable.
  • Board Organization: Organize your boards by categories and keywords to make it easier for users to find and follow your content.


Consistency is key to maintaining visibility and engagement on Pinterest. Here’s how to stay consistent:

  • Regular Posting: Use tools like Tailwind to schedule your pins and ensure you’re posting consistently.
  • Engagement: Regularly engage with your audience by responding to comments, repinning relevant content, and participating in group boards.


Building a strong brand presence on Pinterest involves more than just pinning products. It’s about telling your brand’s story and connecting with your audience on a deeper level.


Share the story behind your creative business. Use pins to showcase:

  • Behind-the-Scenes: Give your audience a glimpse into your creative process.
  • Customer Testimonials: Share testimonials and reviews from satisfied customers.
  • Product Inspiration: Show how your products can be used or styled in real life.


Engaging with your audience builds trust and loyalty. Here’s how to connect with your audience on Pinterest:

  • Interactive Content: Create pins that encourage users to interact, such as polls, quizzes, and question prompts.
  • User-Generated Content: Encourage your customers to share photos of your products and feature their content on your boards.
  • Collaborations: Partner with other influencers and brands in the creative industry to reach a broader audience.


If you’re ready to unlock the full potential of Pinterest and take your creative business to new heights, let’s get started. Schedule your free consultation today, and let’s create a customized Pinterest strategy that drives traffic, boosts sales, and grows your brand.

Together, we can turn your Pinterest presence into a powerful business growth engine.